Privacy Policy

Last updated: February 21, 2025

This Privacy Policy explains how DarcyHong (“we”, “us”, “our”) collects, uses, and shares personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us (collectively, the “Services”).

In this Privacy Policy, “you” refers to any user of the Services, including shoppers and site visitors. By accessing or using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.

1) Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will post the updated version on the Site and change the “Last updated” date. Where required, we will provide additional notice.

2) Personal Information We Collect

The information we collect depends on how you interact with the Services. “Personal information” generally means information that identifies you or can reasonably be linked to you.

A. Information you provide to us

Examples include:

  • Contact details: name, email, phone number, billing/shipping address
  • Order details: items purchased, delivery details, payment confirmation, order communications
  • Account details: login credentials (such as username and password) and account security information
  • Shopping activity: products viewed, added to cart, saved, or purchased
  • Customer support content: information you choose to share when contacting us

You may choose not to provide certain information, but some features (such as checkout or order support) may not work without it.

B. Information collected automatically

We may automatically collect data via cookies, pixels, and similar technologies, such as:

  • Device type, operating system
  • Browser type and settings
  • IP address and approximate location
  • Referrer/entry page and browsing behavior (pages viewed, time on page, clicks)
  • Interaction with our emails and advertising (where applicable)

C. Information from third parties

We may receive information from vendors and partners that help us operate the Services, such as:

  • Shopify and related e-commerce support services
  • Payment processors that handle transactions
  • Shipping and fulfillment partners that deliver orders
  • Analytics and advertising partners when you interact with our marketing

We treat third‑party information in line with this Privacy Policy.

3) How We Use Personal Information

We use personal information for purposes that may include:

Providing the Services

  • Process payments and confirm orders
  • Fulfill purchases and arrange delivery
  • Send order-related messages (shipping updates, returns, account notices)
  • Create and administer customer accounts
  • Provide customer support and handle returns (where applicable)

Marketing and advertising

  • Send promotional messages (email/SMS where permitted by law)
  • Personalize offers and improve relevance of ads
  • Measure campaign performance and site engagement

You can opt out of marketing emails at any time via the unsubscribe link or by contacting us.

Security, fraud prevention, and legal compliance

  • Detect and prevent fraudulent or harmful activity
  • Protect our customers, Services, and business
  • Comply with legal obligations and enforce our terms

Improving our Services

  • Analyze performance and user experience
  • Debug, troubleshoot, and enhance website functionality

4) Cookies & Tracking Technologies

We use cookies and similar technologies to operate the site, remember preferences, run analytics, and understand how visitors use our Services.

Shopify may also set cookies related to storefront functionality. You can learn more here:
https://www.shopify.com/legal/cookies

You can manage cookies through your browser settings. If you disable cookies, some site features may not function properly.

5) How We Share Personal Information

We may share personal information for legitimate business purposes with:

  • Service providers (e.g., hosting, analytics, payment processing, fulfillment, customer support)
  • Advertising/marketing partners (to deliver and measure ads, where applicable)
  • Professional advisors (legal, accounting, compliance)
  • Authorities or parties where required by law, or to protect rights, safety, and prevent fraud

We do not sell personal information for money. However, certain advertising-related disclosures may be considered “sharing” under some privacy laws.

6) Third‑Party Sites

Our Site may link to third‑party websites. We are not responsible for their privacy practices or security. Please review third‑party policies before providing information to them.

7) Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under 13 (or the minimum age required by local law). If you believe a child has provided personal information, contact us and we will take appropriate steps.

8) Data Retention

We keep personal information for as long as needed to provide the Services, maintain records, comply with legal requirements, resolve disputes, and enforce agreements. When no longer needed, we take reasonable steps to delete, de-identify, or anonymize it.

9) Your Rights & Choices

Depending on where you live, you may have rights such as:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion (subject to legal/recordkeeping requirements)
  • Opt out of marketing communications
  • Request to restrict or object to certain processing
  • Withdraw consent where processing is based on consent

To exercise any applicable rights, contact us using the details below.

10) International Transfers

Your personal information may be processed in countries other than where you live (including where our service providers operate). When transferring data internationally, we use safeguards required by applicable law.

11) Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact:

DarcyHong / Darcy Hong Limited
Room A, 8th Floor, Industrial Building
39–41 King Street
Tai Kok Tsui, Hong Kong

Email: service@darcyhong.com